Climate change is one of the most pressing challenges of our time; however, motivating support for mitigation policy has consistently posed challenges. This research examines how framing, a decision-making phenomenon whereby the language used to describe options greatly influences the decision maker’s choice, can be used to motivate climate mitigation. Ongoing work is also examining how local weather and environment affect one’s perceived climate risk.
Petrovic, N., Madrigano, J., & Zaval, L. (2014). Motivating mitigation: when health matters more than climate change. Climatic Change, 126:245–254. http://doi.org/10.1007/s10584-014-1192-2
A related and developing area of research examines how health literacy contributes to medical decision-making and health outcomes.